This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
Resource Types: Massive Open Online Courses
Participating Institutions: Northwestern University
Subject Area: Education
Contact Name: Tom Collinger Executive Director Spiegel Research Center Medill School of Journalism, Media, Integrated Marketing Communications
Program Duration: November 16 - December 21